Atma Soundaryam

Nina Davuluri has been adjudged the Miss America, few days back. Anyone, who saw the picture of crowning her, in the newspapers next day, would not have believed that the woman, who is not at all looking beautiful, was adjudged the Miss America. I even heard people commenting that how come this girl came out winner, when there are so many beautiful women are in the fray. The judges, while adjudicating, commented that beauty of the heart or "Atma Soundarya" is greater than the physical beauty.

As a common man, I believe, this is a lesson we all have to learn, particularly younger generations of today. The market size of the Indian Cosmetic Industry is estimated to be around 10,000 crores and is likely to touch 15,000 crores by 2014. Today everyone is conscious of their physical beauty and are not hesitating to spend any amount of money for maintaining that. I keep hearing that what they have been saying in advertisements is all lies and the product doesn't give any result. yet they continue to buy those products, which they believe have not been useful in enhancing their beauty. But no effort is being made to increase the beauty of their heart or "Atma Soundarya", which can be attained without spending any money, which can even win them the crown of Miss America.

Attaining Atma Soundarya, doen't necessarily requires praying God, though it is also a way. Purity of thought, positive thinking, respect towards others, not intending any harm to others, a little bit of meditation and clear and firm eye on your goal are some of the things that can evolve and improve Atma Soundarya and will not involve any expenditure. Moreover, physical beauty may give glow to your face, but Atma Soundarya brings grace to your personality, which is eternal and can even get the Miss America crown for a Non-American.